How Marketing Automation Can Help Grow Your Business

There a lot of challenges that comes with growing a business. This includes generating new online leads, converting them, managing client questions or client needs, or delighting them, and so much more. If you are looking for ways on how to take some of these weights off your shoulders, one option you have is hiring a marketing automation agency.  While marketing automation software may not solve all challenges that come with growing a business, it sure can make it a lot easier.


Here are the list of ways you can use marketing automation to streamline your tasks each day.

It can automate your content marketing strategy

If you are getting a lot of leads and you don’t know how to specifically deal with each one of them, hiring a marketing automation agency will be of great help. Whether you have 1000 or 10,000 leads per month through your website and social media sites, they would all be dealt with accordingly. They can use any of the following tools to help repurpose some content an effective way in order to increase the probability of leads converting with you.

Ontraport – this tool has no setup fees, making it one of the most affordable options.  It has the ability to have 100,000’s of contacts for a fraction of what other tools offer.

Infusionsoft – this tool is popular marketing automation service provider for many small businesses. It has 15,000 clients and 50,000 users. Their platform has better integration with third-party tools.

Hubspot – Hubspot is a well-known vendor in the small business automation industry. This inbound marketing and sales platform can help your company attract visitors, convert leads, as well as close customers.

It can automate social media posting

With marketing automation, you no longer have to repetitively post the same message on various social media networks. You can use different tools like Buffer, Feedly, or IFTTT so you can schedule and then automatically gather potential blog posts to share to your followers. can also be used to include some calls to action from any of your articles. Keep in mind that you still need to monitor it to ensure that the posts meet your expectations and desired schedules. You also have to answer to specific comments or reviews so your audience can see that you are interested to hear their suggestions or answer their questions. Another thing is that you need to reply to messages if they want to know more about your services. It will be an extra boost for your social media sites if your followers or the potential clients see to it that someone is really monitoring social posts and not just a tool. Don’t depend too much on your automated posts to the point that you forget to log on to your social networks. You might also miss potential orders or new business partners.


It cane help with client’s onboarding process

When your leads eventually become clients, the marketing automation agency will do more steps to help them get up and running. They can use brand guidelines, Google Analytics access, or details of your point of contact to complete this process.

Tools such as SurveyMonkey will be advisable to send a new client a survey that contains all of the important information you will need from them. You can also use this tool to gauge customer expectations and how you can keep them in your client list. They can even promote your products to their contacts if they are happy with your service.

For more details about marketing automation, contact IMPACT! Brand Communications.